TRUST ME.
THERE`S A BETTER WAY.
Way Better Brands (WBB.) 는
Asset Management 기반의 Marketing Agency 입니다.
함께하는 소속 Asset 에게 더 나은 방향성과
인사이트를 제공하는 것이 우리의 Brand Mission 입니다.
또한 WBB. 는 브랜드를 운영하는 고객사에
반드시 필요하고 적합한 Asset 추천 및 연결을 통해
브랜드가 다음 단계로 올라가는 여정에 함께 하고 있습니다.
WAY BETTER ASSETS. 카테고리에서는
WBB.가 독점 매니징하는 셀럽과 인플로언서를
WAY BETTER PLACES. 카테고리에서는
WBB.가 컨설팅 및 론칭한 오프라인 공간에 대하여
WAY BETTER CONTENTS. 카테고리에서는
성공적으로 론칭 된 브랜드 마케팅 래퍼런스를 소개합니다.
Way Better Brands (WBB.) is
a Marketing Agency rooted in Asset Management.
Our Brand Mission is to empower our affiliated assets
with sharper insights and stronger direction
—delivering more value than ever before.
Moreover We work closely with client brands
to connect them with the right, essential assets
—unlocking their next stage of growth together.
In the WAY BETTER ASSETS. category,
we showcase the exclusive talents
—celebrities and influencers—managed by WBB.
In the WAY BETTER PLACES. category,
we introduce the offline spaces that
WBB. has consulted on and launched.
In the WAY BETTER CONTENTS. category,
we highlight successful marketing case studiesand brand campaigns shaped by our expertise.
CEO. ED HYUNSOO KIM
WBB. 의 김현수 대표는 대기업 신사업 전략 부서 소속 및
스타트업 브랜드를 코스닥 상장으로 이끌었던 이력 등
전문적인 마케팅 필드 경험을 바탕으로 본인의 역량을
최대로 발휘 할 수 있는 마케팅 에이전시
WAY BETTER BRANDS (WBB.) 를 설립 하였습니다.
김현수 대표는 경희대학교에서 스포츠산업경영전공으로
학/석/박사 과정을 수료 후, 스포츠 및 마케팅 산업으로의
입문을 희망하는 학생들을 위하여 다수의 강의를 진행하고 있으며,
대표 저서로는 공동 집필한「스포츠마케터의 세상」이 있습니다.
Career.
2022 - 현재
주식회사 웨이배러브랜즈 창업
2020 - 2022
롯데글로벌패션리테일 신사업전략 파트장
2015 - 2020
배럴 마케팅 총괄, 코스닥 상장
2012 - 2015
데상트코리아 공채 입사, 스포츠마케팅 담당
Education.
2020 - 2022
경희대학교 스포츠산업경영 (박사)
*박사학위논문 집필 중, 2026 투고 예정
2015 - 2017
경희대학교 스포츠커뮤니케이션융합 (석사)
*석사학위논문 및 한국체육과학회지 투고 논문
"스포츠브랜드 콜라보레이션 제품특성이
브랜드 가치 및 충성도에 미치는 영향" (김현수, 2020)
2007 - 2012
경희대학교 체육학전공 수석 조기졸업 (학사)
Ed Hyunsoo Kim, founder and CEO of WBB. ,
established the agency to fully leverage
his expertise in the marketing field.
Drawing from his background in new business strategy
at a major conglomerate and his experience leading
a startup brand to a KOSDAQ listing, he created WBB.
to redefine what strategic brand marketing can achieve.
Kim holds a bachelor's, master's, and doctoral degree
in Sport Industry Management from Kyung Hee University.
Committed to nurturing the next generation of professionals,
he regularly delivers lectures for students aspiring
to enter the sports and marketing industries.
He is also a co-author of the book
「The World of Sports Marketers」
which reflects his deep insight and experience in the field.
Career.
2022 – Present
Founder & CEO, Way Better Brands Inc.
Established a marketing agency rooted in asset-based strategy,
guiding brands and talent toward scalable growth.
2020 – 2022
Head of New Business Strategy, Lotte Global Fashion Retail
Led strategic initiatives to launch and expand
new fashion and lifestyle verticals under the Lotte Group.
2015 – 2020
Head of Marketing, BARREL Co., Ltd.
Oversaw brand marketing and
business development, playing a key role
in the company's successful KOSDAQ listing.
2012 – 2015
Sports Marketing Specialist, DESCENTE KOREA Ltd.
Joined through open recruitment;
managed athlete sponsorships and brand partnerships
in the sports marketing division.
Education.
Kyung Hee University
Ph.D. in Sport Industry Management, 2020 – 2022 (in progress)
Currently writing dissertation, scheduled for publication in 2026.
M.A. in Sports Communication Convergence, 2015 – 2017
Master’s Thesis & Published Article
in Korean Journal of Sports Science:
“Effects of Sports Brand Collaboration Product Characteristics
on Brand Value and Loyalty” (Kim Hyunsoo, 2020)
B.A. in Physical Education, 2007 – 2012
Graduated early with top honors
© WAY BETTER BRANDS. All Rights Reserved.
6F, 584, Gangnam-daero, Gangnam-gu, Seoul, Korea.
